Arturia 1973-Pre Virtual Pre Amp Plug In Software Electronic Delivery

Arturia Pre 1973 The iconic British preamp sound of the 70s.

The definitive sound of the world's best studios, perfectly recreated for the modern producer. Color your tone, saturate your signal, or give everything a subtle, vintage lift. The perfect way to warm up a digital signal.

As every modern music producer knows, the sheer amount of software plugins available seems almost limitless.

For years, top producers have coveted the sound of the venerable 1073 preamp. Now - through the power of Arturia’s advanced TAE modelling - you too can have a taste of that harmonically rich, classic tone in your DAW.   Devised by visionary electronics engineer and pro audio legend Rupert Neve, the preamp became a staple of the world’s top studios, and added its unique tonal flavor to countless hits. It was a revolution in 1970, pioneering the use of reliable high-efficiency transistors to replace the temperamental vacuum tube technology of the time.  The sound of the preamp became an instant hit with record producers, sound engineers, and artists the world over, cementing its place in music history.

Continuing that revolution, using their exclusive TAE technology, Arturia have recreated this phenomenal piece of music production history. Capturing and recreating its distinct musical color, its pleasing analog distortion, and its sweet-sounding tone controls, you’ll be able to start your virtual signal chain with one of the best sounding pres ever created.

Analog sound in the digital world

“... but my audio interface already has preamps. Why do I need virtual preamps? What difference will it make? ”

As you’ll know, preamps raise the gain of incoming signals - from microphones and musical instruments - to usable levels, which can then be mixed. Practically all modern audio interfaces include preamps, just as most analog mixing consoles integrated preamps in the pre-digital age.

Thanks to today’s technology, preamps are very neutral and transparent in the way they amplify the audio signal. In the past, preamps tended to subtly distort the sound, imparting a tonal character to the audio they processed; a sort of “sonic fingerprint” that music producers would become familiar with, and start to use in creative ways.

This is what people usually refer to when they talk about ‘the sound’ of a mixing console. Running a session on a mixing console that used the 1073 preamps, for example, would give the whole track a harmonically exciting feel.

Now, you can enjoy the best of both worlds. You can use the preamps on your audio interface to get your signals to a usable level, and use Arturia’s software preamps to impart that iconic tone to your tracks.

*** All Software is not refundable, ALL SALES ARE FINAL, no exceptions!!!!!